Tutum, Norm ve Niyetlerin Sosyal Ağ Siteleri Kullanımına Etkisi

Abstract

It is thought that there are certain motives in the background of the usage of social network sites that are studied as a social behavior. The main purpose of the study is to examine the roles of attitude, norm and intentions on the usage of social network sites. The data is gathered from 280 university students with using survey methodology. The results of analysis showed that attitudes towards SNS has not only directly, but also indirectly impact on the usage of SNS with the mediating roles of shopping, entertainment and emotional disclosure intentions within the framework of Uses and Gratifications Theory and Reasoned Action Theory.